Firehouse Subs Serving Breakfast

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“Firehouse of America LLC debuted a non-traditional Firehouse Subs restaurant on July 1, in the Jacksonville International Airport in Florida, becoming the chain’s first domestic location to serve breakfast…

“‘We’ve done a couple of one-off locations like arenas in the past, but this is the first one that I would say is a long-term engagement,’ Firehouse CEO Don Fox told Nation’s Restaurant News on Wednesday. ‘We hope this may be the first of many.’…

“The Jacksonville, Fla.-based brand, which has 1,084 restaurants in 44 states, Canada, Mexico and Puerto Rico, may move more aggressively into non-traditional airport, college, military and stadium venues, he said. The new airport unit is located in a secured-area food court…

“The new airport unit is also a homecoming of sorts for Firehouse Subs’ co-founding brothers Robin and Chris Sorensen.

“‘As Jacksonville natives and former firefighters with Aircraft Rescue and Firefighting at Jacksonville International Airport, my brother Chris and I are eager to serve guests at our hometown airport,’ Robin Sorenson said in a statement.” Source: Nations Restaurant News.

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